Why Google Algorithm Behavior Has Frustrated Webmasters?
May 29th, 2010
During the past few weeks some high ranking websites’ ranking dropped down dramatically and some websites gained higher ranking! This is due to the fact that Google has been changing and improving its search engine algorithm and has nothing to do with spamming. In fact not all websites that lost their ranking were spamming websites.
There was confusion and a cause of concern among many webmasters regarding the working method and manner of rating of Google. In order to curtail the ambiguity regarding the workings of Google, that prevailed in the minds of webmasters for long time, Google have taken measures to assist web users, designers, owners and masters to formulate and make their web browsing familiarity more enjoyable and pleasant. In order to give helping hand to the SEO to meet their challenges, and to keep them abreast with the latest development from Google, Matt Cutts started giving his personal speeches on the videos, which can be downloaded by the relevant people at their own convenient time.
These updates and developments regarding Google are provided by Matt Cutts even through his personal blog from quite some time now. The traffic on this blog is so immense that the company has come up with its own blog for giving updates. As many as 165 videos of instructions come along with this blog. The package is absolutely free for all the mass, who can update themselves regarding the future plans, policies of Google and their implementations.
In addition to this, Google has come out with the new SEO Beginners Guide to assist the SEO web design experts to recognize and make them adhere to the plans and requirements of Google. The company is strong-minded to help those who are willing to improve their site. The main motive behind this is to prompt the search engine spiders function easily and professionally.
The year 2010 would be headed by the factor “speed” as far as the ranking on the SERP system is concerned, as stressed by Google’s Matt Cutts. He, however, mentioned that this would just be one of the determining factors in the hands of Google algorithms to decide the ranking of your web page.
With the introduction of “Google Keyword Details”, Google has raised yet another opportunity for the webmasters by assisting them to determine the superior keyword for their site. And ultimately encourage the viewers to visit your web page again and again.
Google has come up a new “Ignore URL Parameter Setting”, which will enable the spiders to locate your site quite easily. By visiting this place the web site possessor can easily eradicate the parameters in the code belonging to their site, which can be ignored by the viewers. This feature is available in the recently posted webmasters soothe. SEO web design experts can find in the console yet another feature namely, bots fetch. Once you authenticate Google regarding ownership of your web site, the company will provide you with the message as to the findings of Google bots on your web site. This will be of tremendous use if your site is infected by malware. After locating the exact problem the healing process is smoother and easier.
Google is branching out and trying to provide a much needed helping hand to the SEO web designers as well as the ultimate users in order to make web surfing practice easy, pleasant and smooth. Search engine optimization is the ultimate aim of the Google- mentioned undoubtedly by Matt. Google ensures the SEO web design experts not to have unnecessary fears as far as the SEO challenges in 2010 are concerned.
Maria Johnsen
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