SEO Norway, Norwegian search engine optimization

SEO tricks


By Maria Johnsen

 The process of quality improvement of a website’s traffic through an algorithmic and natural method is called Search engine optimization in short SEO. The higher a website ranks the more visitors it gets. There are also other ways for ranking higher through image and local searches.

In order to get better optimization, a search engine optimizer may change HTML source code of a site in order to make it search engine friendly. It is imperative to create a site with rich content in order to attract more visitors. The relevant content answers to visitors needs and as a result your website receives repetitive visitors.

The more you receive visitors, the more sales your website generates and If you have Adsense on your website, you may receive passive income and more revenues.

Some web masters apply various techniques such as black hat, white hat, gray hat (combination of both)strategies in order to get higher ranking.

Black hat The conception of black hat refers to a hacker that breaks into a network or computers and generates computer viruses. In terms of search engines black hat is a series of techniques that some web masters apply in order to trick search engines.

These tricks are such as:

Link farming: This method is to create many pages that refer to each other

Cloaking : This is an attempt to mislead search engines in order to increase accessibility and ranking of a website. One of the cloaking methods is called Code Swapping which is to optimize a page for a higher ranking. When the page got the highest ranking, a web master swap it with another site in order to get the swapped site the higher ranking.

Is it true that Google does the cloaking?!

Yes it is true. Google uses IP delivery (Geo targeting) in order to deliver results which means that the physical location) of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro So yes Google is LORD of the cloaking!

Keyword stuffing: In this method, a web master places keyword in some calculated places on the page in order to be relevant for a web crawler. This way s/he attracts surfers to a site where they can advertise their page. In old days indexing programs were counted by seeing how often a keyword appeared in order to determine its relevancy. However nowadays the modern search engines have the ability to analyze a page for keyword and determine whether the frequency is consistent or not.

Meta tag stuffing: To apply unrelated keywords in meta tags.

Doorway pages: This means to create and make low quality doorway pages in order to redirect to the white hat pages. In this method a web master uses scripts and programming codes in order to get the website higher ranking, then creates doorway pages and put the white hat websites links in there, So that the visitors will be redirected to those pages and will never see the high ranked pages.

Unrelated text: Stuff the site with lots of keywords and hiding them as the background color whether the bg color is white or black. So human are unable to see those words but robots and spiders will read them and send report to the search engines.

Adsense website: Making websites made for adsense in order to get better search engines results.

White hat Seo’s are websites that legitimately made. Their goal is to improve their links and apply ethical methods in order to rank higher. They work on improving their site content and functionality.

What is a spider?

Spider or bot is a piece of code /program that is created to go through your website, get the content information from your page, report it to search engine and categorize it in the database. There are three kinds of spiders or bots:

The freshbot, adsensebot and deep crawl.

The adsense bot receives the javascript’s message (which is inside adsense code) and serves most relevant ads.

The freshbot finds the most popular pages in your website. They visit your pages between 3-14 days. It depends on how popular is your page.

Mediabot analyses which ads should be displayed in your adsense pages that are relevant to your keywords and ads. Some Google guy that I won’t write their name on here claim that is useless to use adsense in YOUR websites!He claims “Pages with adsense will not get indexed more frequently…” !

I believe as long as you refresh your pages and add new content or picture or any other changes ON YOUR PAGE you get indexed and crawled. Even google analytics can help your website to get slightly more bot activities.

Remember to place your keywords in appropriate places such as: place your keyword phrases in meta tags, H1,H2, content page and end of the page( 3-8% keyword density).

Choose good niche, write good content, apply relevant keywords , your visitors will find your website.Do not pay too much money to SEO services, many of them are scam.

You want to get higher ranking and fast indexing , apply Adwords and PPC campaign. What you need to do is to bid high when you get your high position, lower your bid and your ranking stays on high. You can also use Google analytics. Also refresh your content by using RSS feed and do not forget to put your website on various bookmarking websites. You can also use YouTube and make Videos of your webpage---just use your imagination and you'll see that sky is your limit. There are many ways to promote your website.

  SEO Norge
Søkemotoroptimalisering
SEO Pricing
Norwegian search engine optimization