Multilingual Quality Digital Marketing

The Evolution of Google Algorithms since 1998

With the new changes expected in the algorithms of the Google search engine, it’s rather instructive to look back and see the history of these changes since Google first hit the scene in 1998. By understanding where Google has been, we can see how this ever-growing company is aiming towards the elimination of irrelevant, though it still is a persistent problem and promoting social media in their SEO accountability.

What follows are the highlights to what Google have done for 19 years as we stand on the precipice of new change. In looking over the history, it’s clear that this evolution has gone in fits and spurts but it also has been driving towards specific goals.

evolution of Googlealgorithms

Google search engine was created in 1998

Google launched its search engine in March of this year.

Page Rank system algorithm 2000

In September, Google made its first significant change to their PageRank system, although the specifics of what they did were not very clear.

The Google Dance 2003

2003: In February, Google announced at the SES Boston that they were using algorithm combinations to refresh their monthly index which some people coined as “The Google Dance”. In April, the “Cassandra” update helped to eliminate hidden links and hidden texts from being counted. By May, the “Dominic” update changed how back-links were counted. The “Google Dance” ended in July with the index being updated on a daily basis. In November, Google made major progress against keyword stuffing in their “Florida” update.

Austin, Brandy and LSI updates 2004

2004: Google started the year in January with the “Austin” update which may have included updates to their algorithms. They did continue their assault on On-Page tactics like keyword stuffing and invisible text. The next month the “Brandy” update added Latent Semantic Indexing (LSI) which changed keyword analysis.


Nofollow attributes and Sitemaps 2005

2005: Again in January, Google agreed with Microsoft and Yahoo with “nofollow” link attribution to clean out spam. In June, HTML sitemaps change with XML sitemaps which gave SEO the ability to influence indexation and crawling. From the end of 2005 until 2009 there were no major changes, although there were some significant developments in how Google algorithms changes subtly over this time period.

Vincent algorithm 2009

2009: February marked the arrival of the “Vincent” update which seemed to favor big brand websites, though this was denied. In August, Google previewed the massive changes to their infrastructure and in December Google News, Twitter and other feeds were integrated into the system.

Ecommerce reviews 2010

2010: In December, an e-commerce site was reviewed to have search rankings based on negative reviews. This altered the algorithms in this area. Social media sites gained even more prominence as well.

In this year Negative SEO was born. I have been fighting with this issue since then.My own website went under attack of many negative SEO and DDos attacks.

Panda Farmer and G+ launched 2011

2011: In February, a huge update with the arrival of Panda Farmer in Google algorithms occurred which affected over 10% of search results, this update hit Europe in April with similar effects. By March, Google had placed their “+1” button which helped influence both organic and paid search results, this was a direct response to Facebook and Twitter. Panda was in turn updated through the year, but in June Google launched their own social media which accumulated over 10 million users in just two weeks.

Search + your world and implementing of social data into Serp 2012

2012: Search + Your World was launched in January, incorporating user profiles and social data into SERP.

Google Algorithms in 2013

Google Penguin 2.0

Google Algorithm in 2013 This is the next generation of the Penguin algorithm

Google Hummingbird Algorithm


Hummingbird algorithm: It focuses on parsing searches as complex questions. It works like Facebook graph search and replies to ambiguous queries such as what is my friends' favorite restaurant.

Penguin Update 5 October 04, 2013 Penguin 2.1 (Penguin 5th edition) was released in Google's continuing battle against web spam. We see a corresponding spike in the Rank Risk Index on October 5th.

Undisclosed Activity November 15, 2013 There are a lot of chatter in the various webmaster and SEO forums and blogs about SERP changes, but no official announcement from Google.

Authorship Rich Snippet Update December 18, 2013 In what may be the most dramatic Google update of 2013, Authorship & Rich Snippet results dropped as much as 15% as Google tightened the qualifications for rich snippets. Authors reported problems and were advised to refer to Google's rel="author" FAQs to ensure they're following the rules.

Google Hummingbird Algorithm

Top Heavy 3 Update in 2014

February 06, 2014 Google's Page Layout Algorithm targets pages with disproportionate number of ads above the fold in relation to page content. Google's Matt Cutts confirmed this algorithm refresh in a Tweet. Page Layout Algorithm's goal is to make users' search experience more efficient and quick, enabling them to reach the content they're seeking.

Undisclosed Activity

March 24, 2014 Webmaster and SEO forum rumors of a Soft Panda update around March 24th match up with the red zone dates displaying in our Rank Risk Index, however, no official announcement has been made by Google.

Algorithm Activity - Undisclosed

April 18, 2014 The Rank Risk Index has been indicating volatile activity by Google for much of April. Lots of chatter in the various webmaster and SEO forums and blogs about dramatic SERP changes, but no official announcement from Google.

Payday Loan Algorithm 2.0

May 18, 2014 Google announced the release of an update to their Spam Algorithm that targets the type of queries that return an excessive number of spammy results. This specific update was an international roll out that is reported to affect different languages to different degrees and noticeably impacts English queries by about 0.2%. Matt Cutts Tweeted: "This past weekend we started rolling out a ranking update for very spammy queries." Search Engine Watch reported "Over the weekend we began rolling out a new algorithmic update," a Google spokesperson told SEW. "The update was neither Panda nor Penguin – it was the next generation of an algorithm that originally rolled out last summer for very spammy queries."

Panda 4.0

May 20, 2014 Our Rank Risk Index has been showing sharp fluctuations in recent weeks causing lots of chatter in SEO and webmaster forums. By mid-May we started to see a relative calm, but suddenly the red alert went up again and shortly after that Matt Cutts announced on Twitter that Google had launched Panda 4.0 and plans to be rolling out more updates. The goal of Panda has been to penalize poor content quality and scraper sites, while boosting sites with great content up in the SERPs and thereby providing Google users with high quality results. Google's Matt Cutts announced Panda 4.0 on Twitter.

Payday Loan Algorithm 3.0

June 12, 2014 Google rolled out an update to their PayDay Loan Spam Algorithm. Version 3.0 targets the queries for 'payday loans', 'casinos', 'accident claims' and a variety of others that return an excessive number of web spam results. Google's Matt Cutts announced this algorithm update on Twitter.

Google Local Algorithm Update

July 24, 2014 Google launched an update to their local search algorithm to help them provide more accurate and relevant local search results. The chat in the Webmaster World Local Search Forum suggests that the update was causing inconsistent results, with "major flux" still occurring a week after the rollout. Small Business Trends provides an analysis of how this update affects local businesses.

September 20, 2014

A new Panda algorithm is rolled out. Matt Cuts confirmed in a message on G+ about this update. Based on user (and webmaster!) feedback, Google's engineers have been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher.Depending on the locale, around 3-5% of queries are affected.

Google Algorithm Update: mobile friendliness

April 21, 2015 The algorithm scans each page on the site, checking for load times, responsive design elements, and mobile best practice. For now searches on tablets won’t be affected.

Google Algorithm Refresh Panda 4.2

July 21, 2015

evolution of Googlealgorithms

Panda refresh has affected about 2%-3% of English language queries, which is relatively small compared to the past updates.


October 25, 2015

RankBrain is the first system within Google’s search algorithm to employ machine learning to process huge volumes of search queries submitted to Google, including voice search. It attempts to understand what those queries mean and use that understanding to provide better answers.


The Impact Of Google RankBrain on Digital Marketing

User intent is the key focus of algorithm changes in 2016

Google Possum Algorithm

September 1st, 2016

It was launched on September first 2016 and impacts the local search results mainly directory listing. It catches spam directory listings on the local search results such as Google Maps, Google Places and Map Pack.

evolution of Googlealgorithms

Google Algorithms in 2017

A new update of Google Penguin

January 10, 2017

This algorithm penalizes websites which have pop-ups that block content, especially on mobile devices. Google encourages simple and easy to use access to content on mobile and if your website has pop-up which blocks the content, Google algorithm will penalize it.

A new update of Google Penguin in 2017

Note:Those who follow me on social media have seen my warnings about not using too many pop-ups. There you have it, Google updated Penguin algorithm to stop annoying pop-ups. I have seen 99% of SEOs and marketers use pop-ups in the middle of their content pages to capture leads. They write lies about how these annoying content blocking elements generate leads for them. Well, they don't. I click away from websites with annoying pop-ups. If you use it don't put it in the middle of your website to block content. It annoys visitors. Your website get penalized by Google.

Fred Algorithm

Fred algorithm March , 2017

Fred Algorithm puts a higher emphasis on link quality. This algorithm has a focus on low value content, Private Blog Networks with low quality back links and content which are generated to earn revenue via Google Adsense and affiliate ads.

Read: How to Supercharge Your Private Blog Network PBN

fred algorithm

Google Maccabees Update

It targets keyword permutations on different pages. Many travel, real estate, e-commerce and affiliate websites lost ranking in December 2017 due to this algorithm update.

to be continued...

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