{"id":975,"date":"2014-09-23T08:52:01","date_gmt":"2014-09-23T08:52:01","guid":{"rendered":"http:\/\/www.maria-johnsen.com\/million-dollar-blog\/?p=975"},"modified":"2017-01-03T09:05:21","modified_gmt":"2017-01-03T09:05:21","slug":"the-lucrative-google-adwords-ppc-bidding-strategy","status":"publish","type":"post","link":"https:\/\/www.maria-johnsen.com\/million-dollar-blog\/the-lucrative-google-adwords-ppc-bidding-strategy\/","title":{"rendered":"The Lucrative Google Adwords PPC Bidding Strategy"},"content":{"rendered":"

What is The Lucrative Google Adwords PPC Bidding Strategy?Part of what makes Pay Per Click (PPC) advertising so interesting in making the proper bid to get what is needed to maximize your sales. Many online business owners who use Google Adwords PPC do not use the right bidding strategy in order to maximize their sales. All too often, advertisers bid very low to grab what is needed for them to succeed.<\/p>\n\"\"\n

Why Do Advertisers Bid Low?<\/strong><\/p>\n

Many advertisers bid low because they want to stay longer on search results. Basically, their bidding strategy is to pay as little as possible and hope that they can get what they need to start pulling in sales. Most of companies are concerned about\u00a0the money that can go out of their pocket when they should be focusing on the money that will come in.<\/p>\n

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It is true that any advertising is a gamble, that\u2019s part of the risk when you pay for any type of advertising. However, you should be looking for the best results, not what is the cheapest or least expensive when paying for PPC advertising<\/a> or any form of advertising.<\/p>\n

The priority of successful advertisers is to get the best PPC advertising<\/a> possible with the money available and not limitations based on the fear that it might not succeed. Naturally, this doesn\u2019t mean that the bidding strategy on Google should be tossing all of your money in, but rather in getting the most for what you have correctly budgeted.<\/p>\n

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\nThe focus should always be, \u201cHow Can I Get the Best Response?\u201d and allocate the money to pay for that advertising. It is the way that successful businesses succeed.<\/p>\n

How can an Advertising Campaign stay longer on Google?<\/strong><\/p>\n

By target searching with all the options available, an advertiser can maximize their time on Google and get the most out of the money that is spent. Many advertisers target the bot search and network. While they get the clicks they want, they lose in the money department because they are not focused on the basics.<\/p>\n

In order to stay longer on Google, they need to create ads that are built around keywords and key phrases that are written on solid, high quality sales pitches in order to pull the customer in. Quality work sells when trying to pull customer to your website and get them to purchase the products or services you offer.
\nThis is why it is important for advertisers to do the calculations with the idea of getting the best for the money that they are budgeting. If for example an item cost $300, then they will need to bid high enough to pull in the sales.<\/p>\n

When you set you campaigns for Max CPA bidding, Google Adwords algorithm may immediately rule out certain keywords or websites related to your niche because it doesn\u2019t want to risk going over the CPA you set. When you use Target CPA bidding, you give Google Adwords permission to bid above the CPA you set so long as you end up at an average that is in line with it. So, with the click of a mouse we were able open the funnel that much wider, doubling and tripling volume, while keeping our costs in check. Now that\u2019s what we call efficiency!<\/p>\n

Some media companies apply software designed for maximizing their campaigns on Google Adwords. The problem with all these Adwords applications is that a human puts series of keywords within the target category and runs the campaign. If another client buys their cheap PPC package and has a business in the same category, they put it under it. The software runs simultaneously with Adwords and the ads show up on Google network. The problem is that if two different clients in the same niche running two different products, then their ads will show up for wrong keywords.<\/p>\n

Here is an example:<\/p>\n