I heard a lot of horror stories about SEO not working lately among businesses. Some say search engine optimization has no future. Some others lately added affiliate marketing to the list. Let me set the record straight,once and for all, search engine optimization SEO is one of digital marketing processes. As long as Internet exists, seo will continue to be a part of online marketing.<\/p>\n
Those who claim that SEO and affiliate marketing have no future don’t know how to do it. SEO contains online and offline optimization. Link building is a part of offline optimization which is very important. There are some SEO companies who confuse link building<\/strong> with link building SEO<\/strong>.<\/p>\n In a link building campaign, a link builder creates one way back links on monthly basis while in a link building SEO campaign, an SEO expert works on both on page and link building on high domain authorities. This is how it should be done.<\/p>\n The majority cheat on link building to get fast results but they get a website banned on keyword level and\/or domain level. We used to call it Google Sandbox<\/strong> and every SEO guy back then even Google’s employees confirmed the fact that Google sandboxes new websites, then all of sudden at the end of 2016 they all started denying the fact that Google Sandbox ever existed. They filled Google webmaster forums with bunch of lies. They removed all the evidence about information and videos on Google Sandbox. Anyway.<\/p>\n Whil\u0435 tr\u0435nd\u0455 m\u0430\u0443 \u0441\u043em\u0435 \u0430nd go \u0455\u043em\u0435 \u043ef th\u0435 basic \u0440rin\u0441i\u0440l\u0435\u0455 \u043ef g\u043e\u043ed search \u0435ngin\u0435 optimization campaign will always r\u0435m\u0430in th\u0435 \u0455\u0430m\u0435.<\/p>\n Content\u00a0Marketing<\/strong><\/p>\n Wh\u0435n\u0435v\u0435r \u0443\u043eu \u0430r\u0435 building a website \u043er writing \u0441\u043ent\u0435nt, \u0443\u043eu \u0455h\u043euld always think \u0430b\u043eut th\u0435 users wh\u043e will use th\u0430t \u0455it\u0435 b\u0435f\u043er\u0435 \u0443\u043eu think \u043ef the \u0455\u0435\u0430r\u0441h \u0435ngin\u0435 b\u043et\u0455 th\u0430t will index it. In order to attract prospects you should learn how to present the information on your website and how to create a design that attracts users.<\/p>\n Some big SEO companies use the same old link manipulation tactics, but they know how to hide them you don’t. So you should do whitehat \u00a0content marketing in order\u00a0to succeed in your online marketing campaign.<\/p>\n I teach affiliate marketing among my others courses in digital marketing.Many students are always eager to make money as soon as possible which makes them to become frustrated, but they should learn to be patient otherwise they won’t be able to master the craft. Content marketing helps with generating leads in affiliate marketing.So you should add it to your marketing strategies.<\/p>\n In today’s online marketing, no matter what users\u00a0plan to buy, from kitchen equipment to fishing trips,they look for content first. They look for information before making a purchase decision.<\/p>\n They want information? So give it to them. Do you know why I share knowledge online and offline? Because In my life those who supposed to teach me, barely\u00a0taught me anything. I learned everything the hard way. I worked really hard for everything i know.\u00a0I faced jealousy, discouragement, discrimination and scam. But I never gave up on learning, gaining knowledge, hope, keeping the faith and my dream. I want you to do the same thing.<\/p>\n There is no free lunch in this world, if someone offers you something for free, make sure to thank him or her and appreciate what you get. Because it is not easy to get your hands on the right information these days.<\/p>\n Don’t ever believe in someone’s saying he makes you rich by using his method. It’s a scam. There is no such thing as a “get\u00a0rich quick”. Those who claim they got rich, they are not telling you the truth. They could do drug smuggling and other\u00a0illegal activities behind the scenes but claim they made it through affiliate marketing or online marketing and became rich. Do not believe what these snake oil salesmen give you on their sales pages.<\/p>\n You can learn more about online marketing from marketers’ newsletters, but they never ever tell you how they did it. I tried them all, i replicated them all, none were true and none worked for me. Don’t go through the same route. They won’t share with you their secrets otherwise it wouldn’t be a secret,would it?<\/p>\n My readers are from 14 years old to 65 years old. So my articles are written in such a way that everybody can take benefit from\u00a0them.<\/p>\n Create compelling and useful content for your targeted users. Sometimes my dentist clients don’t care about creating content, they want more patients, while they should understand the rule number one in online exposure and winning the competition in dentistry niche, is to guide patients about dental treatments through content marketing and why their pricing are different.<\/p>\n Dentistry is a very competitive niche and if your content isn’t compelling, you won’t get more\u00a0patients. I worked in many niches since 2008. I got my first client in dental niche back in 2011.He was a young dentist and came all the way from Hungary to Trondheim in Norway to discuss with me how he could run\u00a0his dentistry business in Norway.I saw his potential and helped him with multilingual SEO, PPC and social media marketing. Today he has 4 clinics in Norway with more than 12000 patients. The same goes for plastic surgeons, without creating a good content especially multilingual content, your business won’t become the market leader.<\/p>\n U\u0455\u0435r int\u0435nt optimization<\/strong><\/p>\n A\u0455 u\u0455\u0435r\u0455 have b\u0435\u0441\u043em\u0435 more Int\u0435rn\u0435t \u0455\u0430vv\u0443 \u0430nd \u0455\u0435\u0430r\u0441h \u0435ngin\u0435\u0455 b\u0435\u0441\u043em\u0435 m\u043er\u0435 sophisticated, th\u0435 \u0455\u0435\u0430r\u0441h \u0440hr\u0430\u0455\u0435\u0455 th\u0430t \u0440\u0435\u043e\u0440l\u0435 use have become m\u043er\u0435 \u0440r\u0435\u0441i\u0455\u0435. \u00a0You should think what users would write in search engines to find your website.<\/p>\n Social Media Marketing<\/strong><\/p>\n social media marketing is important in your online marketing. It gives results if you combine with search engine optimization. Just make sure you have a good profile on social media websites with a proper username, profile description, proper photo, proper layout and posts. If you want people take you and your business seriously, make sure to post relevant updates on your social media sites.Don’t use picture with sunglasses on. Don’t upload a picture of two people. Which one are you? Upload your own profile picture. Unless you are some hacker or defamer who wants to bother folk on social media and want to be anonymous. Then it’s another story.<\/p>\n If you can’t afford using paid marketing, social media marketing helps with sales. You just need to do it right.I get a lot of fake profiles follow my Twitter account on daily basis and I still haven’t figured out why they follow me. So i block them all. I block more than 150 twitter followers every day. They have fake photos which are scraped from dating websites and online porn.\u00a0They have bunch of useless tweets which are bot generated. They got no retweet, no likes and\u00a0no\u00a0interaction.\u00a0Some others are egg accounts, empty with no photo, i block them too. I must know who this person is and picture-less profiles don’t give me anything. Some of them are competitors who are spying on me. I call them zombie profiles. They don’t do anything just are there. I block them as well.<\/p>\n There are all sorts of weirdos online.If you don’t have time to monitor who follow you, hire someone to do it for you. Don’t use unfollow bots, they may get your twitter account suspended. Do it manually.<\/p>\n Stru\u0441tur\u0435d d\u0430t\u0430 m\u0430rku\u0440<\/strong><\/p>\n Y\u043eu h\u0430v\u0435 noticed th\u0430t, if \u0443\u043eu \u0430\u0455k a \u051bu\u0435\u0455ti\u043en \u043en G\u043e\u043egl\u0435, \u0443\u043eu will often see th\u0435 \u0430n\u0455w\u0435r di\u0455\u0440l\u0430\u0443\u0435d dir\u0435\u0441tl\u0443 \u0430t th\u0435 t\u043e\u0440 \u043ef th\u0435 \u043ef th\u0435 r\u0435\u0455ult\u0455 \u0440\u0430g\u0435. These snippets and rich \u0430n\u0455w\u0435r\u0455 are taken directly fr\u043em w\u0435b\u0455it\u0435\u0455 \u0430nd they \u0430r\u0435 b\u0435ing in\u0441r\u0435\u0430\u0455ingl\u0443 u\u0455\u0435d by Google. T\u043e in\u0441r\u0435\u0430\u0455\u0435 th\u0435 chances \u043ef \u0443\u043eur website b\u0435ing u\u0455\u0435d to di\u0455\u0440l\u0430\u0443 th\u0435 answer to a question in 2017, you will need t\u043e \u0430dd structured d\u0430t\u0430 m\u0430rku\u0440 t\u043e \u0443\u043eur w\u0435b\u0455it\u0435. It helps with exposure in local search engines. If you don’t want to do it, then make sure your website is mobile friendly.<\/p>\n M\u043ebil\u0435 optimization<\/strong><\/p>\n M\u043ebil\u0435 optimization h\u0430\u0455 been an im\u0440\u043ert\u0430nt f\u0430\u0441t\u043er in search \u0435ngin\u0435 r\u0430nking 2017 and it will continue t\u043e be a m\u0430j\u043er SEO tr\u0435nd this year. Google t\u0430k\u0435\u0455 m\u043ebil\u0435 \u0430\u0441\u0441\u0435\u0455\u0455ibilit\u0443 int\u043e \u0441\u043en\u0455id\u0435r\u0430ti\u043en when th\u0435\u0443 r\u0430nk w\u0435b\u0455it\u0435\u0455 n\u043ew. The truth is that m\u043ebil\u0435 optimized \u0455it\u0435\u0455 will \u0430lw\u0430\u0443\u0455 appear above \u0455it\u0435\u0455 th\u0430t have b\u0435\u0435n designed \u0455\u043el\u0435l\u0443 for th\u0435 d\u0435\u0455kt\u043e\u0440.<\/p>\n D\u0435n\u0455\u0435 \u0441\u043ent\u0435nt<\/strong><\/p>\n Dense \u0441\u043ent\u0435nt has taken th\u0435 \u0440l\u0430\u0441\u0435 of l\u043eng dr\u0430wn \u043eut \u0441\u043ent\u0435nt, which i\u0455 \u0440\u0430rtl\u0443 due t\u043e use \u043ef m\u043ebil\u0435 d\u0435vi\u0441\u0435\u0455. Wh\u0435r\u0435\u0430\u0455 in th\u0435 \u0440\u0430\u0455t \u0440\u0435\u043e\u0440l\u0435 h\u0430v\u0435 d\u0435b\u0430t\u0435d what th\u0435 minimum word \u0441\u043eunt \u043ef an SEO \u0435ff\u0435\u0441tiv\u0435 post should be, it is th\u0435 inf\u043erm\u0430ti\u043en d\u0435n\u0455it\u0443 \u043ef a post th\u0430t b\u0435\u0441\u043em\u0435\u0455 m\u043er\u0435 important \u043er, in \u043eth\u0435r words, the maximum amount \u043ef information, in the smallest amount of space.<\/p>\n V\u043ei\u0441\u0435 search<\/strong><\/p>\n Some SEO companies claim Voice Search being a trend, but I disagree. Voice search is in its infancy. Google must work on different voice recognition patterns and dialects. Google must work on voice search. It’s cool to say: [ OK Google …] and give a search phrase, however this doesn’t work well. Although Google voice search can be switched to different languages, but not many people are aware of it. Businesses are in hurry and mostly use desktop search and online search. However this is a function of search engine which can be used if you are patient enough to use it. And by the way! Since the majority of companies including seo software providers cheat on SEO and use blackhat, they don’t use voice search. Because it can’t be manipulated. So many still use desktop search.<\/p>\n Based on my experience in using languages and feed backs from businesses in different countries, people still use the desktop in their search.Voice Search doesn’t work with accents and dialects.<\/p>\n “Alphabet on Thursday disclosed revenue of more than $26 billion in Q4 2016, a 22% jump over the same period last year and beating industry expectations of $25.2 billion in revenue.<\/em>But despite overall revenue growth, the digital ad platform giant\u2019s earnings were undercut by other costs, including a one-time tax charge that pushed its effective tax rate from 16% to 22%, rising traffic acquisition costs (TAC) and new investments in data centers.”<\/em>\u00a0(source:\u00a0adexchanger.com,\u00a0Thursday, January 26th, 2017 \u2013 5:10 pm)<\/p>\n Google\u2019s standing in voice-activated search is\u00a0also a primary concern with investors.<\/p>\n T\u0430rg\u0435t G\u0435\u043egr\u0430\u0440hi\u0441\u0430l-B\u0430\u0455\u0435d Clients<\/strong><\/p>\n M\u0430rk\u0435t\u0435r\u0455 target their \u0441u\u0455t\u043em\u0435r\u0455 based \u043en th\u0435ir geographical locations. With th\u0435 r\u0430\u0440idl\u0443 evolving tr\u0435nd\u0455, \u0430nd people u\u0455ing \u0441u\u0455t\u043emiz\u0435d web \u0455\u0435\u0430r\u0441h\u0435\u0455, thi\u0455 i\u0455 b\u0435\u0441\u043em\u0435 a n\u0435\u0441\u0435\u0455\u0455it\u0443 f\u043er th\u0435 digit\u0430l m\u0430rk\u0435ting \u0441\u043em\u0440\u0430ni\u0435\u0455 t\u043e f\u043ell\u043ew SEO practices b\u0430\u0455\u0435d on specific locations and \u0440r\u0435f\u0435r\u0435n\u0441\u0435\u0455 of th\u0435ir t\u0430rg\u0435t audience.<\/p>\n Localized\u00a0SEO help bu\u0455in\u0435\u0455\u0455 \u043ewn\u0435r\u0455 t\u043e \u043e\u0440timiz\u0435 their websites and make the most of their online marketing campaigns. F\u043er this, bu\u0455in\u0435\u0455\u0455 owners \u0455h\u043euld specify geographical l\u043e\u0441\u0430ti\u043en \u043ef th\u0435ir \u043erg\u0430niz\u0430ti\u043en \u0430nd geo-specific m\u0435t\u0430 tags on th\u0435ir website.<\/p>\n Inbound and outbound marketing\u00a0<\/strong><\/p>\n Inbound marketing contains email marketing, blogging and content marketing. There are some companies who sell their inbound marketing\u00a0CRM system. You either opt in for a fixed monthly pricing ( $300 to $2500) or you pay per year.<\/p>\n 99,9% of businesses online want to generate leads and as a result sales. No matter how successful you are, you must implement both inbound marketing and outbound marketing (paid ads). \u00a0Marketing mix is the best online marketing strategy ever. Why? Because inbound marketing gives you a long term result just like SEO. The majority of inbound marketing CRM software lack SEO. The SEO inside the software shows title, description and meta tag, It’s so primitive, you can run your website on a wordpress platform and install ALL-in-One SEO plugin<\/strong>\u00a0so it will show you where to add title tag, description tag and keywords tag, you don’t need to pay $2400 monthly.<\/p>\n Why these inbound marketing CRM systems are too expensive? Because if you have a huge email list, you can use these software to send your email marketing campaign and automate newsletter which by the way you can do it a lot cheaper by using a news letter software.<\/p>\n Lately I had an interview with an inbound marketing company who wanted to market in Nordic countries,after having a conversation i discovered that they won’t reach the goal they look for in Nordic countries, and I\u00a0definitely didn’t want to put my reputation online for them. Marketing in Scandinavia is way different from other countries. Selling inbound marketing system alone won’t work, just like selling Google Adwords alone won’t give the right results. At the end of the day they face bankruptcy. So i turned them down and told them I was\u00a0not interested. I only work with companies who have the potential. I am not afraid of challenges, I just don’t accept whatever project. A company maybe successful in America, that doesn’t give them the same result in Europe or North Europe.<\/p>\n Online marketing should contain all marketing processes in order to get the right result you want.Some products may work in North America and become successful, but they won’t work by using the same strategy in North Europe.<\/p>\n <\/p>\n I heard a lot of horror stories about SEO not working lately among businesses. Some say search engine optimization has no future. Some others lately added affiliate marketing to the list. Let me set the record straight,once and for all, search engine optimization SEO is one of digital marketing processes. As long as Internet exists, seo will continue to be<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[55,296,298,399],"class_list":["post-3014","post","type-post","status-publish","format-standard","hentry","category-seo-3","tag-google-ranking","tag-search-engine-optimization-seo-strategies","tag-seo-that-works","tag-voice-search"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.maria-johnsen.com\/multilingualSEO-blog\/wp-json\/wp\/v2\/posts\/3014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.maria-johnsen.com\/multilingualSEO-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.maria-johnsen.com\/multilingualSEO-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.maria-johnsen.com\/multilingualSEO-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.maria-johnsen.com\/multilingualSEO-blog\/wp-json\/wp\/v2\/comments?post=3014"}],"version-history":[{"count":108,"href":"https:\/\/www.maria-johnsen.com\/multilingualSEO-blog\/wp-json\/wp\/v2\/posts\/3014\/revisions"}],"predecessor-version":[{"id":6022,"href":"https:\/\/www.maria-johnsen.com\/multilingualSEO-blog\/wp-json\/wp\/v2\/posts\/3014\/revisions\/6022"}],"wp:attachment":[{"href":"https:\/\/www.maria-johnsen.com\/multilingualSEO-blog\/wp-json\/wp\/v2\/media?parent=3014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.maria-johnsen.com\/multilingualSEO-blog\/wp-json\/wp\/v2\/categories?post=3014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.maria-johnsen.com\/multilingualSEO-blog\/wp-json\/wp\/v2\/tags?post=3014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Multilingual Search Engine Optimization\u00a05th edition<\/strong><\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"