Is rebranding a good idea?

When competition increases, a company’s sale start to decrease. These companies usually seek to breathe new life into their brand through rebranding. In many cases, however, those expensive re-branding efforts fail to function the desired business results.

Sometimes rebranding change signals. A new image will give a fresh look to company’s brand since periodically things need to be freshened up. However, a company cannot expect great things come from launching some new designs and fresh copy. This is like being dressed up in a new wrapping and ribbons, you will actually confirm the existing position you own in people’s minds. As a result you’ll have wasted a valuable opportunity to change their perceptions.

If producers or sellers re-brand their product and exaggerate in their renewed branding, their market will not believe in them. As a result they loss leads and sale.

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