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Maria Johnsen's research

Maria Johnsen's research

Maria Johnsen's research

The larger the lake of knowledge the longer the shore of wonder.

Maria Johnsen's research

Ocean of knowledge

Let's sail in the ocean of knowledge

Maria Johnsen's research

Knowledge

Knowledge is realizing that a street is one way. Wisdome is still looking in both directions.

Maria Johnsen's research

The power of love

When the power of love overcomes the love of power, then the world will know peace.

Maria Johnsen's research

Happiness

Happiness is like a butterfly, which when pursued is just beyond your grasp, but which if you will sit down quietly may alight upon you.

Is rebranding a good idea?

When competition increases, a company's sale start to decrease. These companies usually seek to breathe new life into their brand through rebranding. In many cases, however, those expensive re-branding efforts fail to function the desired business results.




Sometimes rebranding change signals. A new image will give a fresh look to company's brand since periodically things need to be freshened up. However, a company cannot expect great things come from launching some new designs and fresh copy. This is like being dressed up in a new wrapping and ribbons, you will actually confirm the existing position you own in people's minds. As a result you'll have wasted a valuable opportunity to change their perceptions.

If producers or sellers re-brand their product and exaggerate in their renewed branding, their market will not believe in them. As a result they loss leads and sale.

My published books



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