There is little doubt about the impact that social networks have had on the internet. Sites such as Facebook, Twitter, and LinkedIn to name a few have changed the way both people and businesses communicate with each other. In the past few years, advertising on social media sites has become quite popular, but to make the benefits of social media marketing are obscured by the unconventional approach it takes to reach potential customers.
Here are five advantages that your business can enjoy through advertising on popular social media sites that reach millions of people.
Increased Awareness
The most obvious benefit is that social media provides a tremendous platform for making people aware of your business brand. This is because social media is about communication which means that your business will be seen by people around the world when you advertise on popular sites such as Facebook and Twitter. Greater awareness means more people getting to know your business efforts.
Tighter Communication with Customers
The secret of longevity in the business world is creating repeat customers. Advertising on social media and following it up with communicating with customers who interact with you on Facebook, Twitter, and the like means increasing the possibilities of getting repeat business. Customers who order from you repeatedly not only provide you with a reliable source of income, but their loyalty helps bring in other customers as well.
Cost Efficient
One of the most potent aspects of advertising on social media is its cost. When compared against other outlets in terms of what needs to be put in and the rate of return, buying ads on social media sites is one of the most cost efficient means of reaching millions of people. Add to this the ability of potential customers seeing and sharing the information and you have considerable potential to create new leads that was not possible before.
Improved SEO Results
Your search engine optimization is boosted by your greater presence in social media. While the effect is an indirect one, it can be quite powerful as it brings more people to your site. Studies have shown that nearly 60% of businesses that advertise on social media see a noticeable improvement in their search engine ranking. You can use advertising on social media platforms to help establish your presence and boost your SEO results in the process.
Better Sales Conversion
If advertising is combined with an effective presence, then the results are a higher conversion rate from leads to sales. There are several reasons for this, but essentially its more contact with potential customers who are interested in what you offer. The more contact you have with potential customers, the more likely you are to convert more sales.
You also get greater insight into how your customer base thinks, reacts, and views your products or services which makes this form of social media marketing so effective. It is important to establish a presence on noted social media sites such as Facebook, Twitter, and LinkedIn, the latter being especially helpful in your business to business relationships.
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