The Best Kept Secrets to Social Media Advertising
There is little doubt about the impact that social networks have had on the internet. Sites such as Facebook, Twitter, and LinkedIn to name a few have changed the way both people and businesses communicate with each other. In the past few years, advertising on social media sites has become quite popular, but to make the benefits of social media marketing are obscured by the unconventional approach it takes to reach potential customers.
Here are five advantages that your business can enjoy through advertising on popular social media sites that reach millions of people.
The most obvious benefit is that social media provides a tremendous platform for making people aware of your business brand. This is because social media is about communication which means that your business will be seen by people around the world when you advertise on popular sites such as Facebook and Twitter. Greater awareness means more people getting to know your business efforts.
Tighter Communication with Customers
The secret of longevity in the business world is creating repeat customers. Advertising on social media and following it up with communicating with customers who interact with you on Facebook, Twitter, and the like means increasing the possibilities of getting repeat business. Customers who order from you repeatedly not only provide you with a reliable source of income, but their loyalty helps bring in other customers as well.
One of the most potent aspects of advertising on social media is its cost. When compared against other outlets in terms of what needs to be put in and the rate of return, buying ads on social media sites is one of the most cost efficient means of reaching millions of people. Add to this the ability of potential customers seeing and sharing the information and you have considerable potential to create new leads that was not possible before.
Improved SEO Results
Your search engine optimization is boosted by your greater presence in social media. While the effect is an indirect one, it can be quite powerful as it brings more people to your site. Studies have shown that nearly 60% of businesses that advertise on social media see a noticeable improvement in their search engine ranking. You can use advertising on social media platforms to help establish your presence and boost your SEO results in the process.
Better Sales Conversion
If advertising is combined with an effective presence, then the results are a higher conversion rate from leads to sales. There are several reasons for this, but essentially its more contact with potential customers who are interested in what you offer. The more contact you have with potential customers, the more likely you are to convert more sales.
You also get greater insight into how your customer base thinks, reacts, and views your products or services which makes this form of social media marketing so effective. It is important to establish a presence on noted social media sites such as Facebook, Twitter, and LinkedIn, the latter being especially helpful in your business to business relationships.
Multilingual Social Media Marketing
Hiring a social media advertising gig on micro outsourcing websites is kind of tricky.
Big companies charge a lot of money for social media advertising, I use micro outsourcing websites.
Social media advertising is a necessity and this article provides benefits of it for small business owners and marketers new to paid social to find success.
I totally agree with Maria, social advertising helps with SEO and increase in conversion rate.
Facebook PPC is fine, but you have to know how to use it. There are a lot of strategies for each niche campaign, right?
I heard of it. But like Maria always says facebook PPC gives quick result.
Yeah, snapchat is launching ad network too.
I use organic social media marketing, I am kind of nervous to use paid social media marketing on facebook and twitter.
Thank you for sharing a great article.
You’re most welcome 🙂
As a small business owner it’s hard to use paid advertising campaigns. Many companies are selling identical services such as seo, ppc and social media marketing. How do we know which one of these companies is really the right one for my business? Maria I really appreciate if you replied to my question.
I would recommend following them on social media and monitoring their pattern. If they engage in bad-mouthing competitors,posting profanity and images in pornographic nature, engaging in bullying people, then i would not recommend using their services. You just need to see the pattern of their behavior and decide whether or not to use their services. You see when a company uses fake social media accounts and trashes their competitors, they are not the right people for your business. This shows their dishonest nature of business. If you really like a marketing company, ask questions, see how they reply and if they engage at all. Sometimes i get emails from competitors who pretend to be clients and their strange emails reveal their identity and proves they are dishonest people. Some other time some influencers email me and offer me their services, when i ask for the pricing and more information, they never reply back.What do they expect? That i am gonna pay them and not knowing what i am going to get? They spend time, craft an email then when a prospect asks question about their service, they don’t reply. This shows they are not serious.
You should also use your own intuition and decide whether or not this man/woman is trustworthy and good to do business with.
I hope my tips work for you:-)
Great article on social media advertising
Thank you Salim, I appreciate your engagement on my social channels.