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The Award Winning Multilingual Digital Marketing Expert Maria Johnsen and published author offers Multilingual SEO, PPC and Social media Marketing in 18 Languages.  

I have worked with Fortune 500s and brand-new startups. I help ambitious businesses like yours generate more profits by building awareness, driving web traffic, connecting customers and growing overall sales. Email me. 

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Multilingual Marketing in 18 languages in 29 countries

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Multilingual Digital Marketing 

In offer multilingual digital marketing. Why me?  I specialize in helping businesses effectively connect with global audiences through tailored multilingual digital marketing services. With a strong understanding of languages, cultures, and cutting-edge marketing strategies, I’ve channeled my expertise to assist brands in achieving success across linguistic boundaries.

Multilingual content marketing : My proficiency in a variety of languages allows me to craft culturally resonant content that engages audiences worldwide. I’m fluent in languages such as English, Spanish, German, French, Japanese, Chinese, Nordic languages, and more, enabling me to create content that transcends linguistic barriers.

Cultural Sensitivity: I understand that effective communication goes beyond mere translation. I excel at adapting content to the cultural nuances of diverse audiences, integrating cultural sensitivities, idioms, and local trends into my marketing strategies to foster authentic connections.

Global SEO Mastery: My expertise extends to the realm of search engine optimization (SEO), where I specialize in multilingual SEO techniques to ensure brands achieve optimal visibility in international markets. Tailoring SEO strategies to different languages and search behaviors helps brands secure top positions in search engine rankings, increasing organic traffic and online presence.

Comprehensive Content Strategy: I offer a holistic content strategy covering various digital platforms, from multilingual website optimization and engaging social media campaigns to targeted email marketing and localized ad campaigns. This approach ensures a well-rounded digital presence that resonates with global audiences.

Social Media Engagement: Leveraging my multilingual skills, I create engaging, culturally relevant content that sparks conversations on social media platforms. I adapt content to local social media trends, ensuring meaningful engagement on a global scale.

Data-Driven Excellence: My approach is rooted in data-driven insights. Through rigorous analysis of audience behavior, preferences, and performance metrics, I refine strategies, optimizing campaigns for maximum impact and delivering exceptional ROI to clients.

International Expansion Made Easy: With my guidance, businesses can seamlessly expand into new markets. My expertise removes barriers to international growth, allowing brands to establish a strong presence and achieve success in diverse regions.

Entrepreneurial Vision: In addition to my digital marketing expertise, I have a history of entrepreneurial ventures, including book authorship, software development, and consulting services across industries.

Multilingual Marketing Strategy: My dynamic approach to business and innovation complements my multilingual digital marketing expertise, offering clients a comprehensive and forward-thinking partnership.

In a world where communication transcends borders, my marketing strategies offer a bridge to connect with diverse audiences, allowing brands to thrive in the multilingual digital landscape.

Expand Your Customer Base with Maria Johnsen's multilingual digital marketing packages

What is Multilingual Marketing? 

Multilingual Digital marketing refers to the use of digital channels in different languages such as search engines, social media platforms, email, and websites to promote a brand, product or service, and engage with potential and existing customers. It encompasses a range of tactics and techniques, including search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, social media marketing, email marketing, and mobile marketing. The goal of multilingual digital marketing is to attract and retain customers, drive website traffic, increase brand awareness, and ultimately generate leads and sales. Multilingual digital marketing allows businesses to reach their target audience more effectively, measure the effectiveness of their campaigns, and adjust their strategies accordingly to achieve better results.

Why is multilingual marketing important?

Multilingual marketing is important for several reasons, especially in today’s globalized and interconnected world. Here are some key reasons why multilingual marketing is crucial for businesses:

  • Access to Diverse Markets: By engaging in multilingual marketing, businesses can tap into new and diverse markets around the world. Different cultures, languages, and preferences exist in various regions, and tailoring marketing efforts to these differences can help reach a wider audience and potentially increase customer base.
  • Increased Reach and Visibility: When you create content in multiple languages, you increase your chances of being discovered by potential customers who might not be proficient in your business’s primary language. This broader reach can lead to increased brand visibility and awareness.
  • Competitive Advantage: Being able to communicate with customers in their native language can give your business a competitive edge. It demonstrates a commitment to understanding and meeting their needs, which can lead to stronger customer loyalty and trust.
  • Improved Customer Experience: Multilingual marketing enhances the overall customer experience by making it easier for customers to understand product information, instructions, and support resources. This can lead to higher customer satisfaction and lower frustration levels.
  • Cultural Sensitivity: Different cultures have distinct norms, values, and sensitivities. By tailoring your marketing messages to specific cultures, you can avoid misunderstandings, offensive content, or cultural insensitivity, which could otherwise harm your brand reputation.
  • Better SEO and Online Visibility: Publishing content in multiple languages can boost your search engine optimization (SEO) efforts. Multilingual content can attract more organic traffic from different language-specific search queries, leading to higher online visibility.
  • Localization: Localization goes beyond just translating content. It involves adapting marketing materials to fit the cultural nuances and preferences of the target audience. This can include using relevant imagery, adjusting messaging, and even changing colors or design elements.
  • Global Branding: Multilingual marketing contributes to building a strong global brand presence. Consistency in branding across different languages helps reinforce your brand identity and values on a global scale.
  • Expanding Customer Base: Multilingual marketing can help businesses expand their customer base beyond domestic markets. This is particularly valuable for businesses looking to grow and diversify their revenue streams.
  • Enhanced Communication: Effective communication is key to any successful business relationship. By speaking your customers’ language, you can establish clearer lines of communication and foster stronger connections.


Unlock Global Success Now! Supercharge Your SEO Strategy with maria Johnsen’s Multilingual SEO .

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Yes, implementing a multilingual approach to your website can potentially help with SEO (Search Engine Optimization), especially if you have a global audience or target users who speak different languages. Here’s how multilingual content can positively impact your SEO efforts:

  • Wider Audience Reach: By offering content in multiple languages, you can reach a broader audience and cater to users who may search in languages other than English. This can increase your website’s visibility in search engine results pages (SERPs) for various language-specific queries.
  • Improved User Experience: Providing content in users’ preferred languages enhances their experience on your website. This can lead to lower bounce rates, longer page visits, and higher engagement metrics—all of which are positive signals for search engines.
  • Higher Ranking for Multilingual Queries: When users search in a specific language, search engines aim to provide relevant results in that language. If your website offers high-quality content in multiple languages, it has a better chance of ranking well for language-specific queries.
  • Reduced Competition: In some cases, there might be less competition for certain keywords in languages other than English. This could make it easier to achieve higher rankings and visibility in those language-specific search results.
  • Local SEO Benefits: If you target specific countries or regions with your multilingual content, you can optimize for local search engine optimization. This involves using localized keywords, addressing local search trends, and gaining backlinks from local sources.
  • Backlink Opportunities: Multilingual content can attract backlinks from websites in various languages, potentially increasing your website’s authority and visibility across different linguistic communities.
  • Social Sharing and Engagement: Multilingual content can be shared and engaged with by a wider range of users on social media platforms and other online communities, leading to increased traffic and visibility.
  • However, it’s important to note that implementing multilingual SEO requires careful planning and execution:
  • Quality Content: Your multilingual content should be of high quality, accurately translated, culturally relevant, and provide value to users. Poorly translated or irrelevant content can have a negative impact on your SEO efforts.
  • Hreflang Tags: Proper implementation of hreflang tags helps search engines understand the language and regional targeting of your pages, reducing the risk of duplicate content issues and ensuring that the correct version of your content appears in the appropriate search results.
  • Technical SEO: Ensure that your website’s technical aspects, such as page load speed, mobile responsiveness, and crawlability, are optimized for all language versions.
  • Localized Keyword Research: Conduct keyword research for each target language to identify relevant and commonly searched terms. This will help you optimize your content for each language effectively.
  • User Intent: Understand the intent behind searches in different languages to create content that aligns with user needs.


What is multilingual strategy?

A multilingual strategy encompasses a purposeful and comprehensive approach employed by individuals, organizations, or businesses to proficiently engage in communication and interaction with individuals who speak diverse languages and hail from varied cultural backgrounds. The primary objective of this strategy is to effectively address the challenges and seize the opportunities that manifest when operating within a global or multilingual framework.

Typically, a multilingual strategy comprises several pivotal elements:

Language Selection: This entails the identification of languages that hold utmost relevance and significance for the target audience. The selection process may be informed by factors such as customer demographics, market potential, and existing language preferences.

Localization: Localization involves the adaptation of content, products, and services to align with the cultural and linguistic idiosyncrasies of specific regions or countries. This adaptation may encompass the translation of textual material, adjustments to visual content, formatting modifications, and even the redesign of user interfaces to resonate with local audiences.

Translation Services: Collaboration with professional translation services or the employment of in-house linguists is integral to ensuring precise and high-quality translations of written and spoken content. This extends to various assets, including marketing materials, product documentation, websites, software interfaces, and more.

Cultural Sensitivity: Developing a nuanced comprehension of cultural norms, practices, and sensibilities within distinct regions is essential to ensure that messaging and branding align harmoniously with local values and expectations.

Global Communication Channels: The deployment of diverse communication channels is vital for engaging with multilingual audiences. This encompasses the utilization of platforms such as social media, email campaigns, customer support hotlines, and locally tailored websites.

SEO and Keywords: Implementing multilingual search engine optimization (SEO) techniques is essential to ensure that content ranks prominently in local search engines and remains discoverable to individuals conducting searches in different languages.

Training and Internal Processes: Equipping employees with the requisite knowledge and tools to effectively communicate and collaborate across language barriers is crucial. This may entail language training, cross-cultural awareness programs, and multilingual customer service training.

Consistency: Upholding a consistent brand voice and messaging across all languages and markets is paramount. Simultaneously, the strategy must accommodate appropriate cultural adaptations to resonate with local audiences.

Measuring and Adjusting: The incorporation of analytics and feedback mechanisms is imperative to monitor the efficacy of the strategy. Subsequent adjustments should be made based on performance metrics and customer feedback, ensuring the ongoing optimization of the multilingual approach.

My book about the latest multilingual digital marketing strategies ia vailable online and in bookstores visit my publications page for more information

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Projects Done Since 2008

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Multilingual Digital Marketing Agency

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Multilingual Digital Marketing Expert

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