Maria Johnsen

Over 12 years we’ve been helping companies reach their financial and branding goals. We are a values-driven Multilingual Digital Marketing agency. Whatever your need is, we are here to help and won’t stop until you get the results you wish for.

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Leadership Strategy

Leadership strategy – In the contemporary business landscape, the inability of many companies to achieve financial progress and sustainable development has raised significant concerns. While the role of marketing and competition in driving profitability is well acknowledged, a broader perspective on strategy and leadership is necessary. The study of leadership strategy has often been confined to competitive tactics, diverting attention from the dynamic and evolving nature of company development.

Evolving Leadership Strategies

Over the years, leadership strategy has been a focal point of education in business schools and technology institutions. CEOs have been burdened with the critical responsibility of strategizing for success. Widely accepted models like SWOT analysis have aimed to bolster internal strengths, while cooperative planning and standards have introduced additional frameworks. While this has enriched the strategy toolkit, a shift has occurred from implementation to mere formulation, contributing to recurring financial setbacks that are often attributed to external factors.

leadership strategy


A Case Study: Norway’s Leadership Challenge

Consider Norway as a prime example where executive managers, both in government corporations and private sectors, grapple with steering their organizations in the right direction. Repetitive adherence to conventional approaches, coupled with transient changes in leadership, fails to yield substantive improvements. Averse to risk, employees resist change, fearing failure and income loss. This apprehension impedes the exploration of new strategies, stifling company rejuvenation.

Identified Issues:

  • Poor management and non-collaborative work environment
  • Stubborn leadership with resistance to cooperation
  • Neglecting constructive feedback
  • Overburdening regular employees due to leadership demands
  • Absence of a comprehensive leadership strategy
  • Reluctance to adopt effective, new strategies
  • High employee absenteeism
  • Deteriorating job satisfaction

The Implementation Gap

A recurring pattern of change resistance emerged during my tenure as a system designer and developer in Norway. Despite intentions, change initiatives faltered due to lack of consensus and ineffective communication. The consequences were dire: worsened financial stability and an unwieldy system. This phenomenon is not unique to a single organization; it resonates across various sectors, perpetuating the fear of change and dearth of competent leadership.

Strategic Evolution: A Missing Element

At the heart of effective strategy lies value creation. Companies should adopt a dynamic, open-minded management strategy that encapsulates an organic, holistic, and adaptive process. This ongoing, continuous approach should promote competitive advantages, ensuring the company’s gradual evolution over time.

Strategist’s Role: A Missing Link

The CEO, as the chief strategist, shoulders the responsibility of interpreting the enigma of strategy. Their task extends beyond operational management, encompassing the need to define and redefine the company’s purpose. Mastery of this role is pivotal, yet a significant challenge arises in selecting suitable candidates. Many companies, not just in Norway, falter due to flawed hiring practices that place ill-suited individuals in key roles.

Impact of Hiring Mismatch:

This misalignment of talent affects not only Norwegian companies but also echoes in North America and Europe. The wrong personnel drain financial resources, whereas the right candidates foster innovation and collective success. The disparity stems from divergent mindsets:

  • The wrong person focuses on the job, while the right individual seeks holistic results.
  • The wrong candidate emphasizes job security through relationships, impeding progress. Conversely, the right person collaborates for collective success.
  • The wrong person hoards ideas for personal gain, whereas the right candidate aims for shared success and strategic growth.

Conclusion: Charting a Prosperous Path

To surmount financial challenges and foster development, companies must recalibrate their approach. A renewed emphasis on dynamic leadership strategies, the right leaders and managers, and the judicious selection of candidates is imperative. The outcome is palpable – increased financial stability, an improved work environment, and sustained progress. In a rapidly evolving business landscape, adaptability and insightful leadership stand as pillars for enduring success.

Read this article and let me know what you think:

Talent Acquisition In The IT and Digital Marketing Sectors