Effective tactics of applying the right keyword matrix

Keyword matrix is comparatively straightforward, a matrix could be a 2 dimensional table that allows you to cross reference 2 aspects, and analyze opportunities with the potential to slice and layer further info on prime for deeper analysis.  If built and used properly a keyword matrix can increase your rankings and your keyword spread exponentially. When using keyword matrix in pay per click campaign, it could help you to increase sales and ROI ( return on investment).


Keyword matrix research has historically been used for paid search, however additionally has so much reaching implications for organic search; primarily victimization different factors of influence to facilitate qualify and quantify your opportunities.


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When applied to keywords, it offers you two axises from that to determine totally different qualitative heuristics.

Michael Martinez claims that a passive matrix records keyword information which  different websites have.

When aiming at taking a unique approach to build keyword matrix in order to find profitable keywords that can help you  increase sales and improve branding, you should use various tactics.

There are many tools around and 99.9% of them get their data from Google. I use Google keyword planner and KWFinder.  You should aim at the following data in order to find your profitable keywords and phrases.

Initial keyword analysis is that the initiative toward building informative keyword matrix.

Run your keyword snatcher (or no matter keyword mining tool you fancy), call in your head term (just one), and send it off to the races. The stand out file is designed to handle *any* keyword information, because it uses a linguistic communication macro to seem for sign words (that you’ll manage within the key) to tag searcher intent.

If you use Google Keywords tool, do the following: Export to CSV > Filter out illegal characters > cut into lists of 500 keywords > Save CSV.  If Google Keywords Tool does not show that much, extract them anyway.

Upload into Google Keyword Planner > Get Ideas > Export to CSV.

Use keyword combiner to join all of your individual research files.

Open in Excel > Sort descending by search volume > Add a column for intent > Add a column for “Best” > Save.

The keyword planner in Google keywords tool does not show the real time search. For example if a keyword in your country has certain amount of search results. You won’t see even half of it in Google keyword search tool.

Should you rely on the data in Google Keywords Tool? No. Because Google Keywords tool shows the data in your IP and ISP. If you use another IP and ISP ( Internet service provider) you will see a totally different data.

Tagging For Intent

Tagging for search intent is critical; this is often wherever effective prioritization starts to actually get focus. Here is however I approach tagging for the four top-ranking buckets of user intent:

  • Informational – a selected question wherever the results area unit the data the searcher is probing for, could contain phrases such as: data, a lot of info, details, features, benefits, etc.
  • Navigational – contains the name of the complete, product, service, or someone at the organization.
  • Commercial Investigation – the best to spot and least ambiguous, these queries contain specific parameters for researching a procurement, like sizes, colors, versus, best, price, pricing, etc.
  • Transactional -indicative of looking behavior additional down the conversion funnel, at now the searcher is aware of what they require – therefore search for terms like get, purchase, sale, coupon, discount, or locations.

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Your keyword matrix must be based on users intent, search volume ( exact search and broad search) and user intent with low volume.

Today the search volume’s data varies every day. You cannot rely on the data you have been shown on Google search results especially after Google RankBrain algorithm implementation. Think! What users may write online to land on your page. What your competitors are aiming at? Look at the competition in Google adwords and Bing. You may also want to brain storm and hire SEO experts in different countries in order to give you the right data about your keyword or key phrase search query, if you are running a multilingual ecommerce. Do a research and don’t rely on machine generated results on Google.

Google’s keyword tools did give the right data  4 – 6 years ago, but not anymore. Why? Because Google changed the entire Google search engine algorithm in 2012.  You cannot expect to get the same results these days.  Today the modified Google search algorithm has made many websites vulnerable to negative SEO. After introducing disavow links tool on Google webmasters tool, your competitors use another tactic which is more effective.   Everybody used to spam your website to outrank it. Now they do differently. Your competitor buys site wide  links on a website using your important anchor text and then gets your website penalized in less than a month.I can fix that too via Google penalty recovery method, but this article is not about that.

Googlers who work at spam department and take care of manual action penalty task, just ban your website on domain level. They don’t care if the spam or negative SEO is artificially done against your website, they ban your site and move onto the next task. There are millions of websites get indexed in Google search engine, one site down, won’t make a difference. This is Google’s employees mentality. They don’t care about your website. It’s never been about users.

What should you do then? Hire SEO experts. You can’t do it all by yourself. Your competitors use various tricks to outrank your website and some of them do it for fun.

If you want to land sales, you must hire an SEO expert to find you profitable keywords and phrases and run a pay per click campaign. Even if you are an SEO expert, you still do need to work in team. This is how SEO works these days. Every expert has a unique strategy. You won’t find a ” know it all ” seo expert. If you can afford, hire more people, if you can’t afford, hire a multi-tasking SEO expert.

SEO Keyword matrix service


Buy this book  Multilingual Digital Marketing I explained how to rank in different search engines such as: Google, Bing, Yandex, Baidu etc.