Native Advertising Service
Native advertising is a type of paid media that fits the form and purpose of the user conversance on the site or app in which they are placed. In a nutshell, these are ads that are suited. Native ads can originate universally from your preferred publisher sites to the social channel of your choice.
As an advertisement that fits optimally into the user conversance, they are more circumstantial than other forms of digital advertising e.g. display and banner ads. Alternatively, appearing off to the side or across the top of a web page, native ads mimic the appearance, feel, and function of a medium’s content, making it more likely that your audience will trust them. Native ads are becoming more and more favored, illuminating for close to two- thirds of all digital display ad payouts.
The Benefits of Native Advertising For Your Business
Native ads appear more naturally and are not disruptive in nature. For that reason, a visitor is more likely to respond well as opposed to more disruptive advertising techniques. When supplemented with quality content, you can be sure to get more conversions within a shorter period of time. Since efficiency is measured with time, the native ads are more efficient as you achieve better results with lesser time.
Since native advertising is a new concept in the digital advertising space it has gained popularity and acceptance quickly from audiences across the globe and in all probability is a game-changer that will take advertising to the next level. The format is now among the would rather have modes of profit margin for social media gurus, contestants in the publishing industry who have been quick to follow the suit.
For a while, traditional communication seemed extinct. With time, things would change as these brand champions would resolved into reinventing ad production. The secret was to adopt what was working and drop the non-performing communication strategies. Native advertising was one of the adopted strategies and positive results were there to be seen. The secret winning card for native ads is the passive yet effective conversion technique.
Native advertising allows for every kind of targeting creditable in terms of contextual, demographic, psychographic, psychographic, location-based, device-based, or internet-based.
Winning starts with getting the attention of the right audience. With native advertising, the campaigning organization conducts successful targeted campaigns that yield to positive results.
The end game to advertising is conversion. Your strategy is effective and worth maintaining, when you get the sales adding up. With native ads, the campaign focuses more on what happens after a potential client clicks on the ad. The aim is to close the deal as soon as possible. That is why you have easy forms to fill, direct purchase processes and solid on-page actions including sign-ups among others.
Clients prefer brand awareness coming through quality content rather than traditional ads. One of the reasons may be the aggressive nature of the latter option. Native adverts seem to work well but does so serially yet effectively. Such a mix gives you a working strategy to stick to as you do not cause any disruption that may cause outright resistance from potential clients.
There has always been conflict on whether a brand should focus on aggressive ads or great content. Both may work to get traffic. But, the end game is not just getting traffic but conversions too. That is why platforms like StackAdapt have come up with incentives to reward quality. The Cost per Engagement (CPE) incentive only lets you pay when a visitor spends 15 seconds and beyond on your content. This strategy compels advertisers to focus on quality rather than aggressive ad production.
Social media has had a major impact in marketing and advertisements today. While this is true, reports are proving the growth in impact of native advertising. The latter is catching up with social media and promising more. the adoption rate is on the rise and more effective too.
This means that each ad can build on the success of the other. In this benefit the program works in such a way that rather than having data stuck within the walled gardens campaign level data is stored in the platform so you can double down on what works, making the campaign more intelligent.
Higher click by use of rates ultimately leads to lower cost per click and cost per customer acquisition.
User are always open to brands trying new ways of engaging with them and are appealing to their eyes.
Build a Stronger Brand Affinity with Your Customers
The majority of users say they identify with a brand after consuming native ad content. Therefore, native advertising has been adopted by customers which in turn increases the companies’ returns on their products.
We Offer Native Advertising Service For Your Business
With Our Native Advertising service you get:
Custom build strategy
This is through being taken through a roadmap of how your ads are going to be of high performance.
This is by keeping an eye once your ad has gone live to assess their productiveness and optimizing the ads to find the most cost-effective way to achieve the business goals.
This by proper tracking and reporting setup. Regular updates on the ads are sent to the clients and preparation of informative reports.
This is through an agency doing your campaigns without spending your time managing the ads.
Contact us today to discuss about your Native Advertising campaigns