Getting hit by Google’s sudden algorithm update is inevitable. Business owners juggle with different aspects of their online marketing such as: monitoring their competitors, Google algorithms, driving in sales and keeping an eye on their online reputation via social media.If business owners follow Google’s guideline in regards to on page and off page SEO, they will be safe from any Google Algorithm update.I recommend all business owners to have a Google Search Console (webmasters tool) account and keep an eye on their websites’ performance.
Don’t rely too much on various SEO tools;they give different data which will be confusing for you. 99% of these tools are not accurate and most of them get their data partially from Google algorithm. These tools cannot be aligned 100% with Google algorithm because their programmers don’t have all Google search engine codes in detail. Therefore they are not 100% accurate. Many smart webmasters hide their data from SEO tools. This is why these tools can’t give you a reliable output about your own websites and your competitors’ sites.
Content marketing strategy is good for your users and your websites’ online performance. When it comes to website’s performance, make sure it is mobile friendly. If your websites have any mobile usability issues, they may affect your overall online ranking performance in search engines.
Accelerated Mobile Pages (AMP) will help with ranking
We tested all wordpress AMP plugins and unfortunately 99% of them are not 100% functional and give syntax errors such as: view port is not configured, small font size, flash usage, touch elements maybe too close, and content not sized to viewport. Hire a programmer who knows AMP design and redesign your website for mobiles.
SEO is more than building back links, your server performance and web hosting play an important role in your websites’ overall ranking in Google. Avoid buying cheap dedicated server and cheap web hosting.
Most web hosting companies sell cheap domain names and put all domains under one server with identical shared IP address. This is why many website owners complain of seeing irrelevant websites under their statistics.
For example: If you see a particular domain sending traffic hits to your website and there is no trace of your site on that site, this is due to three reasons:
A) Your browser addon on firefox, chrome or any other is spying on you. Every website you visit is being stored and sent to a corporation that pays them for that data while burying it in the settings as “anonymous usage statistics”. They don’t track the usage of the extension itself but they are just tracking you.
B) Your webhost provider added another domain with shared IP address under the same server.
C) Hot linking. You can block that website’s IP via hotlink protection under your cpanel or on your .htaccess file. When hotlink protection is enabled, other websites cannot directly link to specified file types on your website.
Link building SEO
When it comes to link building, you have no control over all sites linking to your website. For example content curators will paste your content on their websites and cause semi penalization for your websites. Since these content curation websites are on auto pilot, you have difficulty to find their owners and ask them to add nofollow tag attribute to those back links. What should you do? If you can’t remove certain back links, you have to clean those links which you have control over in order to decrease the degree of partially penalization. Let’s presume that you have 5 links among your back links which have a spam score between 5 to 8, you can’t do anything because these links are on websites with no contact information. If you track the owner on whois domain look up, their IP is hidden. So there is no way for you to find out who is the domain owner. First you must document your research, then disavow those links and clean up the rest of links which you can control. This will reduce the spam score of your link profile. When you send the reconsideration request to a Googler, document everything you did on Google Search Console. Make sure you send the reconsideration request at least 3 weeks after disavowing those back links.
Implement video, social media and press release campaigns in your online marketing campaigns. In any case if small business owners on low budget get penalized by Google algorithm update, they should not panic. Each penalty takes between 6 months to 2 years. Clean up your link profile, add new and quality content and promote your website on social media sites. You have to focus on users and not search engines. When you drive in human visitor to your website who takes benefit from your content, search engines will love your websites as well. This way your website is safe from getting hit by any Google algorithm update. The point is to monitor your back link profile on monthly basis.