Bimodal Strategy in Multilingual Digital Marketing

Tougher search engine optimization (SEO) regulations in various countries, challenges in mobile marketing and negative SEO are a few of the issues in the digital marketing world. Traditional SEO processes are often incapable of scaling up search engine optimization and handling the volume of businesses’ demands. The variety of data from multiple social media channels are important processes within multilingual digital marketing.

At the same time, older marketing strategy is often isolated and inflexible, unable to efficiently support “real time” online marketing demands and newer online sales models and frameworks.

A well-organized multilingual digital marketing campaign for a company incorporates the best of both worlds, for the right reasons, at the right time. A key recommendation is to segment SEO, mobile marketing and social media optimization processes to determine what tasks can be delivered cost effectively, efficiently, given the constraints of functionality, business and reputation security, audit and compliance. In contrast with what is presented at seminars and online articles, there is no one fits all solution in international SEO and multilingual digital marketing. These international SEO processes which some individuals presented at seminars and brag about are unusable in practice. A company with multimillion dollar investment cannot and will not follow such naive claims.

The business world should be rocked by the digital marketing transformation in 21st century, and this will have a profound impact on the parts of an organization.  This transformation of applying the right and ethical strategies will support the business – most notably infrastructure and promotional campaigns within an organization which help augment sales and return on investment (ROI).

We use bimodal strategy in IT and application development processes. However based on my testings and experience in various digital marketing projects, this strategy works in digital marketing as well and makes the project become cost effective. It helps categorize digital marketing processes based on their value to the business, thus determining the right components for marketing and fast-tracking strategic business innovation projects.

Multilingual SEO should be tasked with executing a bimodal strategy where it must deliver rock solid quality white hat search engine optimization for today’s businesses marketing systems.

This will create new digital marketing applications that are the lifeblood of today’s business results, while at the same time being prepared to quickly support systems of innovation and insight.

Emerging digital marketing processes could very well be the foundation of various business for years to come. Multilingual Digital Marketing, the 4th edition addressed the changes needed in business intelligence strategy, unique ranking methods (SEO processes) and the right technology and strategies to make this happen.



Multilingual Digital Marketing