Artificial intelligence has moved from theoretical to transformational. In marketing, it’s redefining how we understand customer behavior, design campaigns, and drive business growth. That’s why I wrote AI in Digital Marketing to offer a clear, practical, and academically grounded guide to this fast-evolving field.

Published in June 2024 in Virginia by Mercury Learning and Information,  under the De Gruyter imprint, one of the oldest names in academic publishing (founded in 1749), this book is my contribution to the growing conversation on AI’s role in marketing. As the author, I aimed to bridge the gap between theory and practice making this book valuable for professionals, students, and educators alike.

Why AI in Digital Marketing Book, Why Now?

Marketers today are being asked to do more with less, make data-driven decisions, and adapt quickly to customer expectations. AI technologies are central to meeting these challenges. From real-time personalization and content generation to predictive analytics and automated decision-making, AI is not just a tool—it’s becoming the foundation of modern digital marketing strategy.

But understanding AI in marketing requires more than knowing which tools exist. It requires a deeper grasp of how AI works, how it’s applied strategically, and what ethical implications come with it.

That’s where AI in Digital Marketing comes in.

What Sets This AI in Digital Marketing Book Apart

This is not just another guide filled with buzzwords. The book includes:

• Real-world case studies of AI implementations in marketing

• Strategic frameworks for integrating AI into business operations

• Critical insights into data governance, bias, and algorithmic ethics

• Actionable techniques for marketing professionals, educators, and students

The book is also registered with the Library of Congress, reinforcing its academic integrity and usefulness for course adoption and research.

Ideal for Academic and Professional Use

Whether you’re teaching digital marketing, working in the tech sector, or leading a marketing team, this book offers insights you can apply immediately. It’s particularly relevant for:

• University programs in marketing, business, and AI

• MBA and executive education courses

• Corporate training in digital strategy and analytics

To support educational and organizational use, I’m offering many copies at a special discounted rate for bulk orders. This is ideal for classrooms, faculty libraries, or internal workshops.

I’m Here to Support Your Journey

I understand the importance of evaluating a resource before committing to it. That’s why I’m happy to provide:

• A review copy

• Complete bibliographic information (including ISBN and Library of Congress number)

• Custom pricing options for academic institutions and professional groups

What You’ll Learn

Readers will gain clarity on:

• The intersection of marketing strategy and AI tools

• How to use data responsibly in customer engagement

• Emerging technologies shaping the future of marketing

• The evolving role of marketers in an AI-driven ecosystem

Whether you’re preparing students for future careers or rethinking your company’s marketing stack, AI in Digital Marketing book gives you the insights and strategies you need to move forward with confidence.  We do.