Professionals in the Search Engine Optimization (SEO) industry have been asking a variety of questions. The prevailing question is, “is SEO dead?” Not to mention, the phrase on the tip of everyone’s tongues is, “Pay Per Click” or more commonly known as PPC. It is scary not knowing the future of the online marketing industry and if certain jobs will continue to exist.
Are SEO and Google Adwords PPC important? Is trying to beat competitors for your keywords and ranking your site still the goal? The answer is yes. Of course, while PPC is important you still need quality content and authority in order to make your site a success.
Many SEO experts know all the secrets you need to build a solid site and have success with white-hate techniques. You need to continue on what was learned i and then build upon it by adding in these high quality content strategies.
Google Adwords PPC and Search engine optimization is the key
Having a good PPC campaign or content marketing campaign will be the key to SEO and professional internet marketing. From an SEO perspective, Google will focus on campaigns that have made content marketing efforts because this is the type of business Google itself wishes to promote. Internet Marketing is not dead and neither is Search Engine Optimization, so pay close attention.
Benefits to a great content strategy:
- Post regular content for consumption
- Social sharing is key, the more you share the better
- Tangible signs that your site is growing
- Web rank increasing in direct relationship to increasing authority.
It is important to recognize the importance of high quality authority content. These content strategies can be nothing without a good Pay Per Click Campaign in place. This is because; this year, SEO alone is becoming not enough to rise to the top. Google is looking for strong content that the user is willing to invest in. With this in mind, PPC and SEO must happen jointlyfor a successful presence on the Internet. With that food for thought, you can begin to successful create and hatch your plans.