Black Hat SEO – The Forbidden Fruit in The Garden Of Digital Marketing
You may have heard about “black hat” SEO tactics. Essentially, these tactics take advantage of the traditional use of keywords and key phrases and warps them through different techniques that are often called “keyword stuffing”. In essence, black hat techniques violate the spirit in of the current system.
For several years Google has been focusing much of their effort to eliminating black hat SEO techniques. With so much literature pouring out about how such tricks are being dealt with, it may surprise you to know that not only are black hat SEO still around, but they are still alive and working for thousands of online business owners this year.
The reason why black hat tactics are still being used is a simple one. They still generate a great deal of sales. You see it in the blogs, forums and other places where marketers who use these techniques tell the world that sales are still pouring into their websites. Even the efforts of the vaunted Google Penguin which highlights the online businesses that use such tactics, the money they generate keeps pouring in not because of their ranking, but because every time such tactics get used the sales increase or the leads come in by the bushel.
Amazingly enough, there are still many websites using black hat techniques that still have high rankings even with their bad profiles. The new algorithms sported by Google are still not good enough to catch all of these businesses. For the past year, Google has focused the efforts of their spam team and associated contractors to check forums used by black hat online business and other places in order to see what SEO tactics they are using and eliminate them. This is one reason why the blog networks which was a haven for black hat businesses was caught.
However, despite all of their efforts and Google changing their algorithms to throw off these black hat tactics, it still is not enough. Negative SEO is still around although Google incorporated RankBrain and black hat SEO, for all of its connotations, still works in selling products. You can always use disavow links tool to ignore bad links pointing to your website.
Why exactly is a webpage that contains bad backlinks can still be ranked so highly in today’s internet world?
There is no simple answer to that question since there are many reasons why it continues to be true.
Unfortunately, too many online business owners who attempt black hat tactics do so poorly and get caught easily. One of blackhat SEO is called wikipedia injection. As soon as those large SEO websites post an article, right away they inject their link on wikipedia to keep their ranking stable. Just check seo related posts on wikipedia, there are a lot of websites from small to large ones injected their links there. Wikipedia’s consultants are not doing their job right to remove them. so these black hat seo still is a trend among SEOs. These SEO companies keep monitoring their links on wikipedia so as soon as one removes their links, they replace them.
One example is if you have a forum or guest blog, your first instinct would be to spread that to the most popular forums or WordPress commenting sections because all WordPress bloggers will see your ad when they want to publish their articles. This is how many marketers land a large number of sales in a single night I am talking about spreading over 2 million or more sites. There are more ways of landing sales. I would recommend using Google Adwords PPC and Facebook advertising. Because you’re playing your cards right and if you use the right PPC ad management strategies, you will generate leads and sales. As forum posting, I am not suggesting to use this blackhat tactic because it will hurt your website’s ranking, and it won’t work but from sales perspective large niche forum posting helps with sales if it is done right. Blog commenting is another way of driving in sales, but if you want to use it for black hat SEO then this also won’t help with ranking anymore.
Bottom line, black hat SEO can get your website banned and it’s not worth it. Remember! It’s not about ranking, its about getting more targeted people see your products or services and buy from you. This is why you should use whitehat SEO, paid advertisement and social media marketing strategies. If you run an ecommerce website, use influencer marketing strategies to get more love to your products and services.
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I too, will be in touch with you regarding your Brand Reputation Service. I certainly need help and advice-and you definitely seem to be the correct people to get the correct information due to your wealth of knowledge.
Sorry about the “disacow” comment instead of “disavow”-slip of the keyboard there! Will contact you soon about your Brand Reputation Service.
I like your “death of negative SEO” comment about it will come to an end soon. I certainly hope you are right, the more people getting rid of their “bad links” the better, in order to clean up the internet.
I can’t believe that Google did not put the proper testing in place with the disavow links before actually launching it.
I agree that Matt Cutts from Google has come up with a great idea with the disavow links, it is just unfortunate it has not got efficient systems up and running efficiently in order for it to be successful.
Thankyou for your article about the disavow links. I have had some issues with spam related back links and nothing has happened in terms of the disacow links deparment. I will “pound these links with personal requests to remove links”
you are very welcome.-)
Love your hint about advertising on large forum sites and on WordPress-never done this before.
I have never even heard of the disavow link tool, but it seems like it really does not matter! I agree, great concept, but irrelevant if it is not efficient.
I think the whole concept of the disavow link tool is great, but only if it works, and immediately! That is ridiculous if people are having to wait weeks or months for it to take effect.
Couldn’t agree more Simon. These guys are stopping well presented and legitimate websites getting at the very least more traffic, and better rankings.
I think that is terrible that businesses that have a bad profile can still get the high rankings and use the black hat technique, and get away with it.
Great info regarding the “links to your site”. Very informative and helpful, espescially how you explain exactly how to look at this.
Thanks to Brand Reputation Service, my business was helped beyond my expectations.
A big thankyou!
You are welcome, Karen 🙂
Interesting about the On page optimisation. I know myself I have certainly been guilty of “keyword stuffing” in the past, and it definitely showed in the results(lack Of).
Gee, never heard of Black hat SEO. Certainly do learn something new every day!